Friday, 11 December 2015

Confessions of a Safe Water Convert: Why Drinking Water Investment Remains Critical

When I arrived in Ahmedabad, India in the early Fall of 2015 to work at Sarvajal I was by no means a WASH expert. WASH is development speak for Water, Sanitation and Hygiene and, according to the World Water Development Report (WWDR), “problems of poverty are, on most occasions, inextricably linked with those of water – its availability, its proximity, its quantity, and its quality.” However, beyond single-mindedly connecting it with my passion for women and girls’ development, I didn’t know much about the role of safe water in development at all.

I had accepted a job at Piramal Sarvajal, a mission-driven social enterprise that designs and executes innovative safe drinking water solutions. Sarvajal manages a network of community-level drinking water purification installations and works with local entrepreneurs to bring safe water to underserved communities in rural and urban areas.  

A Sarvajal employee as a part of community awareness program speaking with a local community member
Freshly thrust onto the scene after starting, I thirstily lapped up (forgive the pun) as much information as I could about WASH as a public health tool and about the current water management landscape in India. Elbow deep in UN studies, government reports, competitor analyses and Sarvajal’s own company records, I became a safe-water convert. 
Worldwide, more than 1 billion people don’t have reliable access to a clean water source. This is particularly a problem in developing countries, where waterborne ailments account for 80% of disease and deaths. This causes an estimated 2% drag on developing countries’ GDP. Staggering right?
Two girls collecting water in rural India
India suffers a particularly large health burden due to poor water quality.
The WHO’s Safe Water, Better Health Report in 2008 suggested that 780,000 deaths in India are directly a result of poor water and sanitation. It is estimated that 37.7 million Indians are affected by waterborne diseases annually and 73 million working days are lost due to waterborne disease each year.

The World Bank’s 2015 report Water Security for All: The Next Wave of Tools speculates that while 1.6 billion people currently live in countries and regions with absolute water scarcity, that number is expected to rise to 2.8 billion people by 2025 thanks to climate change. Yikes – cue more regional instability over a Mad Max-like struggle for basic existence!

But this is 2015! And this is by no means a new issue. Surely we have a sustainable solution already being implemented? To be fair, progress is being made: The Millennium Development Goals target for safe drinking water was met in 2010, and, on paper, over 90 per cent of the world’s population now has access to improved sources of drinking water. That caveat, “on paper,” is because several studies have shown this estimation to be overly optimistic; the reliability and consistent quality of these improved drinking water sources are sometimes diminished over time or even questionable to begin with.

That is why it is dangerous to assume that the water problem has already been adequately addressed, or that investment here should take a back seat in light of other avenues; sanitation and hygiene, the other half of the WASH acronym have been the “trendy” areas to talk about of late and Indian Prime Minister Narendra Modi has boldly put sanitation and hygiene central to his governance agenda. This is very noble and necessary, to be sure, but should not come at the cost of safe water investment. (Water, sanitation and hygiene usually share a budget.)
  Indian women waiting to collect tanker water, which comes irregularly and at unpredictable times
Plus, investing in reliably safe drinking water isn’t just a matter of providing a basic public utility. Providing a conveniently located source of water saves women and children from the daily labor of fetching household water for several hours per day. With that time freed up, the children can attend school and the women can pursue other livelihood activities, earning a little extra income for the family to invest in education and savings. Drinking safe water means the family isn’t sick as often. As a result, less money is spent on emergency health care and fewer days are missed from work and school. In the long term, the nutritional and health benefits mean the community invests in the health and productivity of future generations. Pretty good bang for your buck, huh?

Alessandra with Sarvajal Water ATM
I’m still passionate about women and girls’ development. However, as a safe water convert, I passionately defend and promote investing in drinking water as one of the most straightforward, vital and resounding development investments. My work at Sarvajal is not separate from my work on women and girls’ development. It is through Sarvajal that I am helping girls stay in school and women invest in their families. (Stay posted for the second and third blog installments where I will illustrate just how tangible that impact is from my visit to several Sarvajal field sites!)

So now I’m on a mission to preach the gospel of clean water.  With a convert’s conviction I’m crusading from within a pioneering organization that is making a difference in the lives of over a billion people each year.

----Alessandra Kortenhorst

[Alessandra is a Business Development Associate Fellow at Piramal Sarvajal. Find out more about us at Sarvajal]

Wednesday, 9 December 2015

Introducing Piramal Sarvajal

Introducing Piramal Sarvajal!

Piramal Sarvajal, seeded by the Piramal Foundation in 2008, is a mission driven social enterprise which designs and deploys innovative solutions for creating affordable access to safe drinking water in underserved areas. Sarvajal is at the forefront of developing technologies and business practices in the safe drinking water sector that are designed to make a purely market-based model sustainable in both rural and urban deployment conditions. 
Currently, we are reaching out to about 300,000 consumers daily, through 530+ installations across 12 states in India.
Piramal Sarvajal has been a pioneer in deploying remotely tracked decentralized drinking water purification systems by bringing accountability to day-to-day operations. With help from our Soochak, a Programmable Logic Controller based remote monitoring device, we leverage GSM connectivity to provide better machine and operator control and accountability.
Furthermore, Sarvajal is offering water to communities 24/7 thought our revolutionary Water ATMs. These solar powered, cloud-connected, smart card-based water vending machines make safe water access as easy as the push of a button for Sarvajal communities.
Piramal Sarvajal’s groundbreaking technologies have both been awarded patents in the USA. By leveraging these innovations, we have been able to successfully demonstrate sustainable community-level decentralized drinking water solutions built upon the foundation of quality control, operational accountability and price transparency. Cashless transactions, off-grid capability, pay-per-use methodology, 24x7 service availability, user-level transaction mapping, real-time impact monitoring and provision for targeted subsidies are the unique advantages of Piramal Sarvajal solutions.
Learn more at our website: 
 Like our Facebook Page to stay up to date about what we're doing!

Monday, 5 October 2015

Piramal Sarvajal receives ‘Corporate Trailblazer’ award from Prime Minister Narendra Modi

·         Piramal Sarvajal has been recognized for its work in social entrepreneurship
·         Sarvajal has dispensed nearly 9 billion litres of safe drinking water across India
·         Vision to reach 1 million people by Year 2020

Mumbai, 5th October, 2015: Prime Minister, Shri. Narendra Modi, awarded Piramal Foundation with the ‘Corporate Trailblazer’ award instituted by India Today Group. This award was received by Ajay Piramal, Chairman, Piramal Group. The award was in recognition of the work being done by Piramal Sarvajal in the social entrepreneurship space.

Nominated by Prime Minister Narendra Modi for the Swachh Bharat Abhiyan, India Today Group launched the Safaigiri Summit and Awards 2015, to identify champions, individuals and institutions, in 13 categories for their inspiring work.

 Ajay Piramal, Chairman, Piramal Group on receiving the award said that: “We are greatly humbled to receive this award from the Honourable Prime Minister Narendra Modi. We always have believed that the problems of India need to be solved in collaboration with the Government. Through the Piramal Foundation, we work across 19 states on India in partnership with state governments, national and international partners to deliver innovative solutions to underserved communities. This award for Piramal Sarvajal is a recognition of our efforts and vision for the year 2020 i.e. to expand from 300 locations to 1500 locations and provide safe drinking water to over 1 million people every single day.

The award was given by an eminent jury including:
1.    Aroon Purie (Editor-in-Chief, India Today)
2.    N. R. Narayanamurthy (Founder, Infosys)
3.    Ms Vidya Balan (Actor)
4.    Chetan Bhagat (Author)
5.    Rajeev Chandrasekhar (Rajya Sabha MP)
6.    Vinayak Chatterjee (Chairman, Feedback Ventures), and
7.    Bindeshwar Pathak (Founder, Sulabh International)

The award was verified by an independent research agency, Indicus.

Through Piramal Sarvajal, Piramal Foundation aims to create a technology-enabled ecosystem that can help in providing safe drinking water to underserved communities. To ensure a successful programme, Piramal Sarvajal stays involved through the complete lifecycle - providing installation services, market creation, customer education as well as on-going maintenance. The unique solution contributes in creating rural entrepreneurs and promoting employment opportunities while building a self -sustainable model.

Piramal Sarvajal started in 2009 as pilot project in Bagar, Rajasthan. Since then it has grown to 300 locations in 12 states of India, serving close to 300,000 underserved citizens. It was dispensed nearly 9 billion litres of safe drinking water and provides a reliable safe drinking water at affordable price to the underserved. You can read more about Piramal Sarvajal at

About Piramal Foundation: Piramal Foundation addresses key issues in the sectors of healthcare (Piramal Swasthya), water (Piramal Sarvajal), education (Piramal Foundation for Education Leadership), and women empowerment (Piramal Udgam). It operates across 19 states in India and impacts the lives of over 44 million. 
About the Piramal Group: The Piramal Group, led by Ajay Piramal, is one of India’s foremost business conglomerates with a global footprint. With operations in 30 countries and brand presence in over 100 countries, the Group’s turnover exceeded $1 billion in FY2015. The Group’s diversified portfolio includes presence in industries like healthcare, financial services, healthcare information management, glass packaging and real estate. Driven by the core values of knowledge, action and care, the Group steadfastly pursues inclusive growth, while adhering to ethical and value driven practices. Piramal Foundation, the philanthropic arm, has initiatives running across healthcare, water, education, and women empowerment in 19 states in India.