|Dasharathji from Khandela|
|Dasharathji's Old Sarvajal Delivery Vehicle|
Dasharath attributes his success to patience, open mindedness, and the willingness to go out of his way to make his customers satisfied. However, what sticks out as most unique is an extremely efficient delivery system. Given the large customer list, he decided to split the group into two geographical areas, delivering to each group on alternate days. Most customers therefore end up taking 2 days worth of water each visit, and he is thus able to cater to everybody’s daily needs. Despite the system, both delivery vehicles make at least 2 trips everyday. To minimize diesel costs, Dasharath has equipped one vehicle with a 1,000 litre tank, and the other has 1,700 litres capacity. This way, he saves trips by cleaning and filling up customer’s bottles on site without having to carry too many empty ones back and forth from the plant.
|Dasharathji's one of the New Delivery Vehicles|
Despite the fact that he chills and home-delivers purified water, Dasharath charges the nominal amount of INR 0.50 per litre – and has subsequently established himself as the strongest player in the competitive local drinking water market. Still, he does not let his venture grow stagnant, and is always on the lookout for possibilities of expansion. His loyal customer base sustains business at a comfortable level, but to compensate for seasonal cycles in water demand, he focuses on events such as weddings and conferences through caterers and event organizers in the winter. Furthermore, he recently expanded his ‘delivery radius’ to include a nearby town to which he delivers every third day, thereby cementing his position as the local go-to clean water producer.
|Dasharathiji's employees with Sarvajal Water Containers|
and his patrons as he doesn’t harass them for payments and, very surprisingly, doesn’t even mandate a security deposit on his campers or bottles. Staying in touch with customers through personal visits, sending out Holi and Diwali greeting cards, and allowing customers to walk in and pick up their own water any time of the day, have all contributed to maintaining strong community engagement and a loyal bunch of consumers.
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