Thursday, 21 February 2019

In Sarvajal, an operator’s job has always been a male strong hold. This year (2019)however, as an impetus to create equal opportunities for women in this realm, we have employed women as operators in three places. The operators are closest to the community in which we serve safe drinking water, they are the ones who binds us to the community and help us build trust and overcome local challenge. In Tamil Nadu, Operators also are entrusted...
Article by Anuj Sharma, CEO, Piramal Sarvajal I get to read a lot of stories from different lands, translated from different languages. One such story that I often recall is about this one ‘bestest’ ship that this king wanted his navy to make. It was expected to be the largest, the strongest, the fastest, the most beautifully ornamented and able to support a large number of luxury-loving variety-demanding royal travelers. Against the caution...

Wednesday, 20 February 2019

These are interesting times when TV anchors and authors in India and elsewhere are finding philosophical appeal and mass purchase potential in old allegorical narratives, while western management schools and communication gurus are rediscovering story-telling at the centre of communication-effectiveness measured by stickiness.   I am often reminded of a story from the Mahabharata epic and it is...

Wednesday, 6 February 2019

Many households in villages that have been declared ODF are not yet ‘Contaminated Drinking Water Free (CDWF)’. Can there be a drive, similar to the one for achieving ODF status, to ensure access to safe drinking water for all? ‘Swachh Bharat’ or, more precisely, making villages, districts and states ‘Open Defecation Free (ODF)’, has had mixed results, not unsurprising in a large and varied country like India. But what is...